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Privacy Policy

Beyond Breath (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African laws.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or engage with our services.
 

1. Information We Collect

We may collect and process the following types of personal information:
 

1.1 Information You Provide Directly

When you interact with our website, make a purchase, sign up for a class or subscription, or contact us, we may collect:

  • Full name and contact details (email address, phone number, address)

  • Payment and billing details (processed securely via third-party gateways)

  • Account login credentials (if you create an account)

  • Preferences, feedback, or survey responses


1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and browser type

  • Device information (e.g., operating system, screen resolution)

  • Usage data, such as pages visited, time spent on site, and referring URLs

  • Cookies and similar tracking technologies (see section 8)


1.3 Information from Third Parties

We may receive limited information from third-party services, such as payment processors or analytics tools, where permitted by law and consistent with this Policy.


2. How We Use Your Information

We use your personal information for the following purposes:

  • To provide and manage our wellness services, subscriptions, and classes

  • To process payments and manage billing

  • To communicate with you about bookings, schedule changes, or account issues

  • To send marketing materials (only with your consent)

  • To comply with legal obligations and prevent fraudulent activity

We will only collect and process personal information that is relevant and necessary for these purposes.


3. Legal Basis for Processing

Under POPIA, we process your personal information on the following lawful bases:

  • Consent: When you have agreed to us collecting or using your information (e.g., newsletter signup).

  • Contractual necessity: When information is needed to perform a service you have requested.

  • Legal obligation: Where we are required by law to retain or disclose information.

  • Legitimate interest: To operate and improve our business, provided your rights are not infringed.
     

4. Sharing Your Information

We will not sell or rent your personal information. However, we may share information with trusted third parties to enable us to operate efficiently, including:

  • Payment processors (for secure transaction handling)

  • Email or communication platforms (for sending updates and marketing content)

  • Analytics and hosting providers (to maintain and optimise our website)

  • Professional advisors or legal authorities (where required by law)

All third parties are contractually obligated to handle your information in accordance with POPIA and only for authorised purposes.


5. Data Storage and Security

We take reasonable technical and organisational measures to protect your personal information against:

  • Unauthorised access or disclosure

  • Accidental loss, alteration, or destruction

Your data is stored securely using encrypted systems and is only accessed by authorised personnel.
Where data is stored or processed outside South Africa, we ensure that appropriate data protection safeguards are in place.


6. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purpose for which it was collected;

  • Comply with legal, accounting, or reporting obligations; or

  • Resolve disputes and enforce agreements.

When no longer required, your data will be securely deleted or anonymised.


7. Your Rights Under POPIA

As a data subject under the Protection of Personal Information Act (POPIA), you have the right to:

  • Access your personal information held by us;

  • Request correction or deletion of inaccurate or outdated information;

  • Withdraw consent for processing (where applicable);

  • Object to direct marketing communications;

  • Lodge a complaint with the Information Regulator of South Africa.


Contact for the Information Regulator:

Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za


8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience.
Cookies help us:

  • Analyse site traffic and improve performance;

  • Store user preferences;

  • Facilitate login and subscription processes.

You can manage or disable cookies in your browser settings, but certain features may not function properly without them.


9. Minors

We do not knowingly collect personal information from individuals under the age of 18 without parental or guardian consent.
If we discover that we have inadvertently collected such information, we will promptly delete it from our records.


10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal compliance.
The updated version will be posted on this page with a revised “Last updated” date.
Your continued use of our website constitutes acceptance of the revised terms.

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